Cape Town’s reputation as a heart-stopping beauty hasn’t waned since English explorer, Sir Francis Drake, first described it as ‘the fairest cape’ well over 400 years ago. Thanks to its natural assets and a slew of edgier attractions, Cape Town has become a bucket-list destination for discerning travellers. Quite frankly, the Mother City (as it is affectionately known) is revelling in all the attention.
As World Design Capital 2014, it is on the radar of design-savvy, do-good travellers; the highly regarded New York Times voted it number one in its “52 Places to go in 2014” line-up; it topped The Guardian’s list of holiday destinations for the year; and was ranked third in the Lonely Planet Best in Travel 2014 Top Cities list. Media attention has come, too, from the world’s top travel glossies: in the recent Condé Nast Traveller Readers’ Choice Awards, Cape Town was first in the Top 10 Cities in Africa and the Middle East category and placed 11th in the Top 25 Cities in the World list, while Travel & Leisure highlighted the city as one of the Best Places to Travel in 2014.
Some may argue that awards generate a lot of hype and excitement and not much more, while others will appreciate the many ways in which these accolades boost our city’s image. Cape Town will be hosting two world-class travel trade shows, bringing further attention not only to the city but to the African continent as a whole.
The inaugural Africa Travel Week (28 April to 3 May), will be held at the CTICC. This show incorporates” ILTM Africa” (www.iltm.com), a luxury sector, by-invitation-only event bringing together the world’s best travel agents and advisors and some of Africa’s finest luxury travel experiences.
Hot on the heels of this comes the inaugural “We Are Africa” (www.weareafricatravel.com) travel trade exhibition which is to be held from 5-8 May at the Cape Town Stadium. An exclusive selection of African and Indian Ocean travel brands will showcase their products and services to more of the world’s top-end travel trade buyers.
If you are attending any of the shows, what are you most looking forward to?
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